“Empowering Black Women and Gender Expansive Musicians in Austin's Music Industry”
Super Woman Records is unique in that it mirrors the way a record label promotes an entire project behind a veil, but our focus is on one single in the course of a year pulling the curtain back and allowing the community to be a part of the process. The running of this campaign includes music videos, photoshoots, advertising, live and virtual performances, radio and podcast interviews, social media strategy and tv appearances.
Here's how it works:
1. Community Nomination: The community nominates artists for our annual cohort.
2. Song Selection: The community votes on the song to be campaigned.
3. Branding: The community helps choose the branding direction for each artist.
4. Community Engagement: Panels and interactions with the community are an essential part of the campaign.
5. PR Tour: The community participates in artist interviews, local radio, news, and TV appearances.
6. Super Woman Festival: The community's most engaged members are invited as guest hosts.
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